🎥 Stanford GSB Essay Masterclass

A Video Guide to Stanford GSB's 'What Matters Most to You and Why' Essay Question (Brought to You by MBA Protocol)

💭 The Heart of This Stanford GSB Essay

“What matters most to you, and why?” is more than a prompt. It’s a mirror.

It asks you to pause, look inward, and name what truly drives your life and leadership.
In this video, we’ll guide you step by step to find that truth; the throughline that ties your experiences, choices, and values together into a story that feels honest, human, and deeply you.

✨ What’s Inside This Video Guide

✅ A complete walkthrough of the “What Matters Most” essay, from concept to final draft.

✅ Real examples and breakdowns of what works (and what doesn’t) in top Stanford essays.

✅ A simple framework to find your core value and connect it to your life’s turning points.

✅ Reflection prompts to excavate the stories that shaped who you are and what drives you.

✅ Coaching insights from the MBA Protocol team; the same approach used by hundreds of successful GSB admits.

This is your roadmap to writing a “What Matters Most” essay that feels personal, powerful, and unforgettable.

👤 Who This Is For

• MBA applicants targeting Stanford GSB who feel stuck or intimidated by the essay’s depth.
• Applicants who want to tell a story that’s authentic, not overly polished or performative.
• People who’ve started multiple drafts but can’t seem to “find their why.”
• Anyone ready to dig deep, connect emotionally, and write something that truly sounds like them.